Bubba Thompson, Chris “Booger” Brown and Cody Harris are longtime friends who are working to build a cattle business in Alabama. The work is hard, they all have obstacles to overcome but at the end of the day, these men and their families live by a code that is as important today as it was to the cowboys who first tamed the West.

And we see it all play out on INSP’s new series The Cowboy Way, premiering on August 10th at 8pm eastern. We spoke with the owners of Faith Cattle Company to learn more.

(note: this is a sponsored segment)