Five years ago, professional surfer Don Craig wanted to honor his father. So, he created a simple bumper sticker with a surfboard and the phrase “Old Guys Rule.” That bumper sticker has now evolved into a multi-million dollar sportswear company.

Craig’s surfer dad ruled, and now his company, “Old Guys Rule” targets people just like him.

At first the company was geared toward surf shops, but now Craig is expanding to include everything from golf to motorcycles to barbecuing.

He talks with Growing Bolder about how he successfully targets boomers using the “O” word.

Also, don’t miss Growing Bolder’s story about Craig and his company! To watch the video, click here.