Growing Bolder Medical Director Dr. Robert Masson has accepted a challenge to help transform one of the world’s most important medical procedures. Be the Match, the global leader in bone marrow transplantation, challenged Dr. Masson to re-invent the procedure by which bone marrow is harvested and transplanted. They wanted something that was minimally invasive, painless and quick — something that would encourage more donation of  life-saving marrow. They came to the right guy.