FOR IMMEDIATE RELEASE
For information contact: Sara Brady | 407-408-4000
ORLANDO, FL. – August 12, 2020 – Growing Bolder and Florida Blue Medicare have teamed up to present a unique online summit designed to smash the stereotypes associated with caregiving and celebrate the art and dynamics to change the narrative around one of life’s greatest blessings – growing older.
Co-hosted by Growing Bolder CEO Marc Middleton and ARCHANGELS CEO Alexandra Drane, The Art of Caregiving Summit brings together national thought leaders, corporate decision makers and ordinary people engaged in the one relationship that defines us all – caregiving.
The summit is scheduled for 11 a.m., Thursday, August 27. Those who register will receive a link to connect to the live program. Registration also includes a downloadable ebook with stories, resources and worksheets to help folks on their caregiving journey. The summit also includes a live chat component for people to connect, swap stories and share inspiration, motivation and support.
Growing Bolder is the world’s leading lifestyle brand for the 50+ demographic while ARCHANGELS is a national organization that recognizes and honors caregivers. With the current unprecedented demands associated with the COVID-19 global health crisis, virtually everyone has become a caregiver in some way or another, Middleton noted. ARCHANGELS, founded by Alexandra Drane, is a national organization and movement that recognizes and honors caregivers, our nation’s unsung heroes.
Florida Blue Medicare will underwrite the programming due to the dynamic caregiving needs and demands resulting from the COVID-19 pandemic. “In light of the circumstances, we all agreed that providing broad access to this summit is a public service and an event where many who have unexpectedly become caregivers can learn, gain clarity, confidence and understand that caring for a loved one is a gift, but also very hard work,” said Dr. Elizabeth Malko, Florida Blue Medicare’s vice president & chief medical officer, and who will also participate as guest expert.
This is an evidenced-based workshop featuring some of the most important experts and thought leaders in caregiving and creative aging. It will change the way you view one of life’s most universal, most important, relationships. Caregiving is a celebration of life and we are pushing the boundaries of possibility when it comes to engaging and creating moments of joy for ourselves and those in our care. Join us as we examine the gap between what is and what might be and provide concrete steps to close that gap.
Marc and Alex will guide viewers through a series of inspiring and thought-provoking interviews focused on caregiving in the time of COVID. Complete with actionable takeaways and downloadable resources, The Art of Caregiving is an uplifting pep talk designed to support, encourage, and celebrate all who selflessly provide care for others.
“There could be no more relevant time or greater need to better understand caregiving and its many demands,” said Marc Middleton. “The current global health crisis has forced so many to suddenly become caregivers of others of all ages. What everyone is learning is that we are all caregivers in one way or another.”
ABOUT GROWING BOLDER
Growing Bolder is the world’s leading lifestyle brand for the 50+ demographic, providing inspiration, motivation, tools and resources to make the rest of your life the best of your life. Growing Bolder reaches more than 300 million people per year through its media platform that includes a national television show, American Public Television’s national pledge program, NPR radio program, podcast, weekly digital TV program, robust digital and social media presence and Growing Bolder Magazine, one of the nation’s most subscribed to lifestyle magazines for the 50+ demographic. Growing Bolder is building a tribe of like-minded people who believe that life is meant to be lived with passion and purpose.
ABOUT FLORIDA BLUE
Florida Blue, Florida’s Blue Cross and Blue Shield company, has been providing health insurance
to residents of Florida for more than 75 years. Driven by its mission of helping people and
communities achieve better health, the company serves more than 5 million health care
members across the state. In total, Florida Blue and its affiliated companies serve 27 million
people in 35 states. Headquartered in Jacksonville, Fla., it is an independent licensee of the Blue
Cross and Blue Shield Association.
ARCHANGELS is a national movement recognizing and honoring caregivers. Co-founded by Alexandra Drane, a hustling bootstrapper, ARCHANGELS has a lot of heart, a lot of hope and a ferocious commitment to changing the world. ARCHANGELS believes that caregivers are our country’s unsung heroes, that under-utilized resources exist to support them and that retail is the front line of health. Its goal is to be the trusted resource to support caregivers throughout the US, and, in the process, reframe how caregivers are perceived, and supported. ARCHANGELS is a nationwide effort that leverages the retail channel as a way to identify, thank and support caregivers by connecting them to the caregiver infrastructure that already exists, but that most caregivers don’t know about.