Matt Thornhill is considered the nation’s top authority on marketing to today’s Boomer Consumer.

His opinions are sought by major corporations and major media including NBC, CBS, BusinessWeek, TIME, The New York Times, The Wall Street Journal and many others.

He’s the founder of the Boomer Project, which advises marketers how to best communicate with Boomers, and he’s author of “Boomer Consumer: Ten New Rules for Marketing to America’s Largest, Wealthiest and Most Important Demographic Group.”

Matt joins us via Skype to see how much has changed over the last decade and whether advertisers are finally starting to value and target Boomers.