He never owned a car dealership, never designed an automobile and never even sold a single car. Yet he’s had as much impact on the auto industry as anyone over the last 50 years. 

J.D. Power not only revolutionized the auto industry but nearly every industry in the world took note of the power of market research.

He’s telling his stories in his new book, “Power: How J.D. Power III Became the Auto Industry’s Adviser, Confessor and Eyewitness to History.”

He explains how he got started in his career in the auto industry, and how his business got its start at the kitchen table, with his wife and three young children pitching in to help get it rolling. 

Power looks back on the changes he’s seen in the industry over the past several decades and how it’s affected consumers.