If you want to know everything you need to know about advertising and marketing, you only need to know one man — Jay Conrad Levinson.

His 1984 book, “Guerrilla Marketing,” which described unconventional marketing tools, changed the industry forever.

Jay’s books have sold millions of copies and been printed in 62 languages.

During his career, he collaborated on some of the most iconic advertising campaigns, including the Marlboro Man, the Pillsbury Doughboy, Tony the Tiger the Jolly Green Giant, and much more.

Jay explains what guerrilla marketing is and if it’s any different today than it was 30 years ago when he first coined the phrase.

Find out why he’s such a fan of social media and new technologies.

Plus he shares the secrets behind his unconventional work habits. Since 1971, he’s only worked three days a week and from home. He wrote about it work routine in the book, “Earning Money Without Having a Job.” See how you can learn from his successful example.

To learn more about Jay’s marketing strategies, click here to visit his Guerrilla Marketing website.