** This story was filed before Rossmeyer died in a tragic motorcycle accident on July 30, 2009 in Wyoming. Rossmeyer was riding with friends to the Sturgis Rally.

An unlikely corporate icon, Rossmeyer parlayed street smarts and a willingness to gamble into a major business empire.

In a GB exclusive, we visited Rossmeyer and found a man motivated not by money, but by fun.

Rossmeyer Killed in Accident
Rossmeyer’s Crown Jewel
Rossmeyer at Bike Week
Boomers at Biketoberfest
Boomer Babes on Bikes