What happens when a son embarks on a passionate but unsuccessful search for an assisted living center for his mother? He starts his own.

Larry Pino is the founder, chairman and chief executive officer of Tuscan Gardens, a unique senior living community that is redefining the quality of life possible for men and women of all ages. He is also a respected attorney and businessman who has created more than 80 businesses with sales over $1.5 billion. He’s spoken to more than 1 million people and appeared on nearly 150 TV and radio programs. He has also authored several books, including his latest, Reinventing Senior Living: The Art of Living With Purpose, Passion and Joy.

Larry describes his search for a place that his mother would love — and that he wouldn’t feel guilty about — and reveals what led to his decision to build his own such facility. Find out what he learned about the industry and what tips we should all keep in mind as we search for similar places for our loved ones.