Bolder Broadcasting, Inc. and Robert L. Masson, M.D., an internationally recognized neurosurgeon and founder of NeuroSpine Institute, announce a new multi-platform partnership to inspire and promote positive lifestyle change in people of all ages.
The first phase of the project includes a regular column by Dr. Masson in Growing Bolder Magazine and the launch of NSI-TV, an exclusive content channel for NSI-patients. Dr. Masson combined his skills in microsurgery and his passion for sports to create the rapidly growing field of sports spine surgery. His patients include players from the NFL, NBA, PGA/LPGA tours and the U.S. Ski team. A longtime athlete himself and retired Lieutenant Commander of the United States Naval Reserve, Dr. Masson is committed to helping prove that patients can not only recover from an athletic spine injury, they can become stronger and healthier after treatment.
Dr. Masson’s Road to Recovery column and video tips highlight the simple yet profound lifestyle changes that can not only help prevent injury but facilitate complete recovery from injury. “We can’t prevent everything,” Dr. Masson says, “but we can improve our odds of staying healthy and recovering more quickly from injury by following some basic guidelines.” NSI-TV is delivered to the NeuroSpine Institute waiting room and features healthy lifestyle and injury recovery tips from Dr. Masson and the NSI staff, injury prevention tips from nationally-known exercise physiologist Chuck Wolfe, patient profiles, doctor bios, inspirational stories from Bolder’s award-winning video library and more.
“We’re in a state of medical development and revolution where communication is more important than ever,” Dr. Masson says. “We’re always looking for better means of communication and NSI-TV has clearly given us a platform where we can adjust our talk points in a mobile dynamic way relevant to new technologies, new expectations, new outcomes, and new treatment protocols.”
“We are thrilled to partner with Dr. Masson,” says Bolder CEO Marc Middleton. “He is one of the world’s top surgeons and a transformational figure in one of most important and fastest growing areas of medicine — spine health.”
About NeuroSpine Institute
NeuroSpine Institute specializes in delivering the highest level of surgical care in the world for degenerative lower back and neck conditions using state-of-the-art surgical techniques, technology, and comprehensive surgical and rehabilitation planning. The team of exceptionally trained and mindful medical professionals is devoted to providing the best medical experience and life-enhancing solutions available for these unique and intricate conditions. To watch NSI-TV online, including patient testimonials and Road to Recovery Minutes, visit http://www.neurospineinstitute.org.
About Bolder Broadcasting Inc.
Bolder Broadcasting is among the world leaders in active lifestyle content creation and delivery across multiple platforms. Its products include the “Growing Bolder” TV show, which is currently in its third national season and airs on more than 590 public television stations; the “Growing Bolder” radio show, presented by 90.7 WMFE-FM; the “Surviving & Thriving” TV show, currently airing on WKMG Local 6; Growing Bolder Magazine and a network of community websites, anchored by http://GrowingBolder.com.
