Everyone knows who holds the real spending power in this country, right? Wrong. For some reason, Madison Avenue is still enamored with the 18-49 age group. GB’s Marc Middleton and Bill Shafer are out to prove them wrong.
Everyone knows who holds the real spending power in this country, right? Wrong. For some reason, Madison Avenue is still enamored with the 18-49 age group. GB’s Marc Middleton and Bill Shafer are out to prove them wrong.
